Monday, 3 August 2009

News from the fair

I am just back from Life in Style at the gorgeous Exhibition Buildings in Carlton. This is now the fourth time we have been at this fair (wow, I can hardly believe that, it seems like yesterday we first trundled along with our boxes of knitted goodies and lots of help from Angela, Pip and other pals).

It was a great fair for us as usual, I always love to catch up with our retail customers in person and meet new ones. There were a lot of media people visiting this time as well, I met the lovely people from Vogue Living, Real Living and lots of other mags, and online people including iSpy Style, LMNOP, Babyology and Kids Style File .

Also it was great to see more handmade designers at the fair this time - I met the girls from A Skulk of Foxes, Girls Made This, Able & Game, Sunday Morning, and lovely Caitlin Boyce and of course Geniene Honey, who is always there with her pretties (and is expecting a new baby).

And all our old friends from the Kids in Style section like Chook Leaf, Blink, Coccoon Couture, Little Chippipi, Rebecca from Little People (who told me her house is being featured in Home Beautiful next month), the gang at Play, and some lovely new people too. I chatted with Miriam Bereson, whose work I love (she is opening a shop in Ripponlea soon), and also adored the fabric wall decals at Mae. And Fiona from Monstar was there for the first time - I met Fiona three years ago when we had only just moved to Australia and I was just starting to launch Lark. She was so lovely and helpful, it is great to see how her fab range has developed over the past three years. Aly from Maiike was there for the first time too, and her stand looked really sweet.

A lot of retailers are opening online stores - this trend started a while ago but is really taking off now. A tough call, I think, as there are so many online stores around now, but some of the new ones are pretty special like Kleins Perfumery (take a look, you will love it!). A newer trend I noticed is the makers opening their own retail stores (like me for instance!). I met at least six designers who are opening their first stores at the moment. It will be interesting to see how this develops.

Our stand was pretty simple, as we have a lot of colourful products and I wanted them to shine, so it was just lots of white, with splashes of pink and aqua, glimpses of vintage wallpaper and lots of cute painted wooden furniture with folksy flower details. It seemed to pull together well and we got a lot of compliments. Some of the other stands were breathtaking - Elk accessories was my favourite, they made a plywood 1950s caravan on their stand! You are not encouraged to take photos of other people's stands, which is why all the pics on this post are from the Lark stand - sorry!

This fair just gets better and better! I am totally exhausted, especially because I had a bad cold during the set-up, but I have come away feeling very positive, not just for Lark, but for all the lovely designers and makers who work so hard to make their ranges a success and all the amazing indie retailers who stock them, and the great magazines who write about them. And the nice shoppers who support local stores and small businesses. Hurrah for everyone! x


17 comments:

mygirl said...

looks absolutely beautiful:)

Alison Gibbs said...

What a beautiful display
Alison

Kickcan and Conkers said...

This looks fabulous!

Cat said...

Wow, your display/booth looked amazing! What a great show! Congrats ;)

Pear tree cottage! said...

PURRRRRRFECT!

Lee-ann

Sarah-Jo said...

Im pea green with envy!

love your display it looks yummy

bubbachenille said...

Thanks for all the great links, it was great browsing through them to check out all the yummy stuff!

Little Snoring said...

Hi Allison

It was lovely to meet you on Saturday. Your stand looked absolutely gorgeous - even better in the flesh.

The venue was also sooooo gorgeous so the whole place just glowed with beauty.

Angela has posted some pictures of her favourite stands on www.kidstylefile.com.au as a taster and she is busy working on the multimedia clip for Life inStyle. I am sure she will let you know when it is online.

Congratulations again on your stand.

x best, Edwina

Josephine Tale Peddler said...

Allison, it all looks divine! Those sweet little ducks! Oh my, it really is so whimsical and fabbo. Hope your cold soon feels better! Thanks for sharing the lovely Lark stand! Great that you made so many contacts in the business and media as well xx

acoustitch said...

wow -great stand! bummer i didn't make it down - i tried all 4 days but just couldn't get there! look forward to seeing more of the shop progress! x

Anna said...

Your Stand looked beautiful Allison, I hope it was a great success. Anna

beck said...

Allison I LOVE the donut/cake boxes, they are so fabulous. Glad you had such a fun & stimulating time at the fair - See you soon,xo

Beky said...

Allison, the stand looked beautiful, what an inspiration you are. :-)

Tania said...

So, so impressed with the building of your brand (although I really loathe that b-word, especially when we're talking crafty). Lark seems to be moving from strength to strength and my hearty congratulations to you!

Margaret @ Konstant Kaos said...

Your booth looked mightily impressive. Tori and I visited Life in Style on Monday afternoon and we tried to find you to say hello, but you were not there! It is so encouraging to see a fellow crafter come this far, you are an inspiration.

Swift Jan said...

Gorgeous display! I have come to expect nothing less from you though :)
Glad its all going so well. Will have to check out all those links!!

mini macs said...

so beautiful well done! Oh and thanks for my Paumes book as well - came in the mail last week and I love it, so gorgeous! xSharaine