Sunday, 9 January 2011

White Stuff

Don't you find clever packaging so inspiring? I am very taken with the swing tags on some clothes I bought from White Stuff in the UK. Their clothes are seriously nice and a great cut, and these tags are an added bonus...

This tag was on a jacket I bought called the Cheerful Jacket (see - they even have great names!). It has a friendship bracelet attached.

This came with the 'Going Dotty' jacket. The buttons have nothing to do with the jacket, they are just a little extra gift.

This was on a cute plaid flannel dressing gown, the tag promises 'dreams as sweet as honey'

And this was attached to another skirt ('Ring the Bell' skirt). When you open it up...

Lovely!

I have been stocking up for Aussie winter from the White Stuff sale. They ship to Australia for just £12. If you are in the UK they have shops in lots of towns - the decor in the shops is seriously great. I took these photos in the dressing room of the Stamford store...



Check out the 70s painting on the lift door!

At the time I was there, the shop window was full of knitted tea cosies that had been made locally and were being sold for charity. The girls working in the store were lovely and friendly and knew their stuff. Now this is FAB retailing, where you come out feeling good about the whole experience, so inspiring!!

5 comments:

REread said...

love those tags .. my Mum cuts off 'cool' labels' from all the stuff she collects at op-shops and then uses them on the softy dolls and bags we make ... some are hilarious!

Sara Bowen said...

Oh yes, I love The White Company too! Sadly I left it too late to buy in their sale this time... obviously lots of clued-up Aussies have discovered them! Happy New Year, Rhubarb x

le@thirdontheright said...

how fab - what a great hidden extra and smart marketing too - best le

Kim H said...

Gorgeous tags. I especially love the one with the 3 buttons. What an extra bonus!

thea said...

oh my goodness! I do love th packaging, but that jacket is AWESOME!!!!!

thea.
xx

(spoonfulzine)